Generate highly qualified leads and sales.
Using MADTECH - Marketing.Automation.Data & Tech
Marketing, data & tech consultation for those who aim to triumph.
High Converting Sales
Data-Driven Precision Marketing
Measurable & Predictable results
We get it. You want to grow. You want to enter the bigger arena and be the best.
But as a growing business with your eyes on the prize, figuring out how to scale your sales with a smart marketing strategy can be tricky. We’re in your corner and are here to get you in the ring.
We are PragmatIQ Marketing. We support your marketing strategy with smart data, automations and personalized applications.
As a combination of the words Pragmatic and Analytical Intelligence, PragmatIQ is the ability to plan and implement achievable and successful data driven marketing solutions.
Main Benefits of working with us !
Data Centralization
Collect more customer data and combine it to personalize your content. This becomes the foundation for data-driven precision marketing.
Laser Targeted Prospects
Reach more qualified and high-converting prospects who are likely to purchase. Get to know more about your existing customers and use it for reaching new prospects.
Reach customers at their comfort!
Authentically connect with customers through private communication channels (Messenger, SMS etc) of their choice. Speak with content relevant to them & not generic.
Marketing Efficiency
Minimize the risk of brand fatigue. Optimize marketing ad spend by reducing over exposure and thereby reaching more new prospects with reduced Cost Per Acquisition.
Automated Customer Journeys
Save time by automating journeys that help to qualify, nurture, retain and gain new customers. Reduce your sales process and increase conversion rates.
Measurement
Analyse and measure every part of your customer journey. Identify the source for all your conversions and have a more accurate view of your ROI / ROAS.
Become a contender in your field
Getting into the game is one thing. Rising up to become a true contender for customer attention and business is another.
What we do
Strategy & Setup
When planning for world domination (OK, industry domination), having a solid plan is crucial. We will work with you to develop bespoke documents that will be the blueprints for going into marketing combat. These include but are not limited to:
1. Customer Journey Mapping & Messaging
2. Customer Data Enrichment
3. Omni-channel Strategy
4. Closed Loop Measurement
5. Business Automation Plan
Messaging & Creative
Content is the foundation of marketing communication. Without good content you can’t connect with your customers. We create content that comes in many forms and serves many functions. These include;
1. Blogs, landing & sales pages
2. Downloadable guides
3. Infographics
4. Social media ads
5. Emails
Journey & Automation
Managing your database is like taking care of your high-performing team - it involves organisation and infrastructure. And in order to get the best results as often as possible (the core meaning of scaling), we automate...
1. Contact management
2. Lead capture & scoring
3. Forms & follow ups
4. Email nurtures
5. On-boarding Sequences
6. Automated Personalised Journeys
Paid Media
Once the content and journey framework is done, it’s time to push it out. When the right eyeballs hit the right content, all it takes is a couple of clicks and you’ve got yourself a lead. But you’ve got to drive that traffic. And this is where we shine.
1. Facebook Advertising
2. Facebook Messenger Marketing
3. Google Advertising
Tracking & Analysis
Tag it, track it, analyse it. We do this too. Because you can’t drive your marketing strategy with data without organizing it in the first place.
1. Tracking Pixel Installation & Management
2. Tag Management Solutions
3. Data Layer, Schema & Microdata Setups
4. Customer Journey Analytics
5. Data Studio & BI Dashboards
6. Attribution & Closed Loop Measurements
Boost your leads & sales conversions.
Stop wasting money on the table and reinvest to attract more new customers. Set yourself up for future through MADTech !
What sets us apart ?
We work with you to support your marketing strategy with smart data & governance practices by helping to create cross-channel campaigns anchored in data-driven decision making.
Drive more traffic to that blog, capture more email addresses with that eBook, get more form submissions on that landing page, automated qualifying process for a lead, maximizing sale conversions….when you more efficiently leverage your content in an automated way, your team saves time and your brand continues to attract, convert and delight customers over and over again.
This is how your business grows and becomes able to compete at higher and higher industry levels.
We will support your content strategy with data intelligence that will help increase conversions by improving customer experience. And what’s best for your customer is best for your business.
As they’re exposed to so many different touch points, customers are experiencing fragmented introductions to brands’ products and services.
It’s only by placing the customer at the center of your strategy that you will build a great experience and increase conversions. And this is achieved with smart data capture, segmentation, targeting and tracking.
Our unique team is capable of providing custom built data driven marketing solutions specific to your brand with focus on ROI to drive measurable results.
When you partner with us we promise you two things.
- We will hit the ground running and get results immediately for your short term goals / KPIs.
- We also set you up for rapid and sustainable growth so you can scale up to conqueror status.
Blend of marketing & Technical knowledge
We understand marketing strategies & know how to bring it to life through data & tech. By knowing both sides of the spectrum, we are best suited to do impact marketing for your brand.
Custom solutions based on existing set up
We work with your existing framework to provide solutions for the challenges you already face and not sure how to tackle in the long run.
Bring the right balance between paid & owned media
Let us help you bridge the gap between your paid (Search & Social PPC) and owned (email, sms, messenger chat bots) media efforts.
Data Governance & Privacy Compliance
Data quality & privacy control is significant for marketing. We can help you manage it with proper governance in place and have you being privacy compliant always.
Don't know where to start?
Our experts can help you with solutions !
testimonials
What they say
WOW – This team is amazing! Super knowledgeable about anything to do with analytics, conversion tracking and tag management. Also they were very patient with our silly questions and is always willing to help. Great communication skills and excellent results for our clients. We’re very happy we have found them and we’re looking forward to working with them long term.
Dave
Managing Director at Vicinity Marketing
Pragmatiq team have been outstanding for us. Their knowledge of marketing, email automation & technical integrations has been huge value to Retail Accelerator. They offer incredible service, are always able to problem solve and short timelines are never a problem. I would highly recommended this team to anyone looking for marketing experts.
Simon
Founder at Retail Accelerator
Some of our clients include
faq
Pragmatiq is a data-driven precision marketing company focused on improving your Brand's marketing ROI instead of just a campaign ROI by merging paid and owned media like never before, that is underlaid with Laser targeted Addressable Audiences, Customer Journey Mapping (Supersedes Marketing funnels), Measurement, Customer Data Enrichment, Omni-Channel Marketing, GDPR / privacy policies and Out of the box custom strategies.
We are not a full service agency. We are one of its kind who can bring a balance and bridge the gap between ad tech and martech experts. Our team knows both sides of the coin and this puts us in a good position to immensely help brands in customer data tracking & collection, automated customer journeys, marketing efficiency and accurate analytics or measurement. All of the above leads to better ROI with brand's current marketing spend.
We specialize in Facebook Ads, Messenger Marketing, Google Ads, and Social Media Marketing
We have worked on a range of tools and some of them are listed below.
Email Marketing - Klaviyo, Mail Chimp, Active Campaign, Drip, Dot Digital, Campaign Monitor, Get Response, MailerLite, Mautic and Zoho Campaigns.
Funnel Builders - Clickfunnels, Kartra, Kajabi, Thrive Themes, OptimizePress.
Messenger Marketing - ManyChat, Mobile Monkey, Chatfuel.
Ecommerce Platforms - Shopify, Woocommerce, Bigcommerce, Wordpress, Open Cart, Wix, Magento.
Web Analytics - Google Analytics (GA), Hot Jar, Heap Analytics, BI Dashboards
Tag Management - Google Tag Manager (GTM), Tealium, Signal and Segment.com.
Business Automation - Zapier, Tray, Automate, Piesync, Segment.com, FiveTran and Workato.
Our team can work on both marketing and business automations to speed up manual tasks that causes too many delays for your brand and help you with a proper process and data governance in place.
During on boarding, our team will review and make sure that you are in compliance with privacy policy and also help to setup consent management as part of the process. By no means we provide legal advice on your privacy policies. We only help you to comply to the rules of FB and other channels you might use, provided our team is managing the campaigns.
Core Services:
FB / Instagram Marketing
Google Ads
Messenger Marketing
Email / Marketing Automation
Business Automation (Data & Process Governance)
Recommended Foundational Services:
GTM / GA
Customer Journey Mapping
Measurement
Setting up your brand for future (Optional):
Customer Data Enrichment
Omni-Channel Marketing
Out of the box custom strategies
Are you spending too much time & money on digital marketing without the results?
Are you ready to implement data-driven pragmatiq marketing for your business? Get in touch today!
Find us here: 92 Summerfield Avenue
Sydney
New South Wales
2763
Australia
Phone: +61 0406 709 578
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