Klaviyo vs. Mailchimp for ecommerce email marketing
If you care about growing sales and revenue, Read below

If you don’t care about growing sales and revenue, Mailchimp will work just fine. If you want to make more money, join over 6,000 Mailchimp customers who switched to Klaviyo. Customers who switched see an average increase of 46% in total store revenue. Just one of the many reasons why Klaviyo averages 4.4 / 5 stars on G2 Crowd—over 70% of Klaviyo G2 Crowd reviews are 5 stars.
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Mailchimp is for sending email.
Klaviyo makes you money.
Klaviyo is built from the ground up for ecommerce stores. Its integrations pull in more data. Its email automations are easily customizable. Forms are flexible and powerful. Data is kept more up-to-date. All of this designed to help you better personalize your marketing and grow.
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Tight integration with Shopify.
Klaviyo helps Shopify stores drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. That’s why Shopify stores make $85 for every dollar they spend on Klaviyo. Klaviyo’s one-click integration with Shopify makes it fast and easy to get all of your information over to Shopify and start growing.
HEAR IT STRAIGHT FROM
Klaviyo Benefiters
Their level of triggered email sophistication is truly impressive. We made the switch from Mailchimp entirely due to this feature.
Capterra
“We have grown our clients sales significantly from when they switched from MailChimp to Klaviyo. Klaviyo is the top e-commerce email marketing platform on the market. The Klaviyo Shopify integration is much simpler than any of the other ESP’s we used in the past.”
Chase
Founder of Boundless Lab
Product Features
One-click integrations
Get all your important data in one place. No development required.
Powerful segmentation
Segmentation Target based on behavior, browsing, properties & more.
Pre-built autoresponders
Start making more money in minutes by turning on pre-built email flows.
Email personalization
Use events, properties & custom attributes to tailor messages.
Drag-and-drop email design
WYSIWYG email editor makes designing great emails simple and easy using Drag-and-Drop.
ROI-based reporting
See sales from email marketing, based on actual transactions.
Facebook advertising
Use Klaviyo segments to target your Facebook advertising campaigns.
Website tracking
Use visitor behavior to target triggered emails and segment your audience..
Product recommendations
Pull in Product recommendations for products directly into emails.
Responsive email templates
Choose from a library of layouts, all optimized for mobile devices.
Mail Chimp
- Unique Coupon Codes
- Advanced Pop-Ups
- Segmentation
- Zapier Integration
Klaviyo
Set up a free account and try it for yourself
Includes:
Up to 250 Contacts
500 Email Sends
Klaviyo Branding & double-opt in required
Website Tracking
Email personalization
Drag-and-drop email design
Responsive email templates
Segmentation that’s not just easy—
it’s powerful.
Klaviyo’s robust segmentation engine helps you make better connections with your customers, and that translates to more sales for your store. You can go beyond basic targeting to segment on things like products purchased in specific time frames; website browsing behavior; order value; and an unlimited number of custom attributes.
Want to know more about Klaviyo?
Download "MIGRATION GUIDE FOR ECOMMERCE SHOPS + FREE CHECKLIST" .
Klaviyo is the leading Mailchimp alternative
Klaviyo scored higher than Mailchimp in high volume sending, deliverability, email personalization, email automation and quality of support, just a few reasons why Klaviyo is the leading Mailchimp alternative.
Some Key Features
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Engage with your customers wherever they are
Klaviyo is more than just email. Communicate with your customers on any channel—email, web, in-app, or social—and use Klaviyo’s powerful segmentation to personalize the message, wherever they are.
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